[fusion_builder_container admin_label=»Intro» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»#161616″ background_image=»» skip_lazy_load=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»yes»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»2_5″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»10px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»2%» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»true» first=»true» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»#ffffff» animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»none» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

¿Quieres montar tu propia web? ¿Con tus propias manitas?

[/fusion_title][fusion_imageframe image_id=»1506|full» max_width=»» sticky_max_width=»» skip_lazy_load=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://robymenor.com/wp-content/uploads/2021/09/manos.jpeg[/fusion_imageframe][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»#ffffff» animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»none» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Cómo crear un sitio web con tus propios recursos.

 Te muestro las herramientas y recursos que conozco y utilizo en la mayoría de mis proyectos online, tras haber trasteado mucho a lo largo de años.

¡Espero que te sean de utilidad!

[/fusion_title][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»#ffffff» animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»none» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» /][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»10px» bottom_margin=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][/fusion_builder_column][fusion_builder_column type=»1_1″ layout=»1_1″ center_content=»no» hover_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» border_style=»solid» border_position=»all» animation_direction=»left» animation_speed=»0.3″ last=»true» first=»true» background_blend_mode=»overlay» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» min_height=»» link=»»][fusion_section_separator divider_type=»slant» divider_position=»right» divider_candy=»bottom» icon=»» icon_color=»» bordersize=»» bordercolor=»» backgroundcolor=»#ebeced» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» equal_height_columns=»no» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_color=»#ebeced» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» padding_top=»80px» padding_bottom=»70px» type=»flex» admin_toggled=»no» admin_label=»separador bloques web»][fusion_builder_row][fusion_builder_column type=»1_2″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»40px» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»false» first=»true» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»2%»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»20px» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»#1d2028″ animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Recursos para crear tu página web o blog

[/fusion_title][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»40px» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»true» first=»false» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»2%» spacing_left=»2%»][fusion_imageframe image_id=»298|full» max_width=»» sticky_max_width=»» skip_lazy_load=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://robymenor.com/wp-content/uploads/2016/01/blog2-featured.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Blog» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»#000000″ link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»#ffffff» background_image=»https://robymenor.com/wp-content/uploads/2021/05/314.jpg» skip_lazy_load=»» background_position=»center center» background_repeat=»repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» background_image_id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ spacing_left_medium=»» spacing_right_medium=»» spacing_left_small=»» spacing_right_small=»» spacing_left=»15%» spacing_right=»15%» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» border_radius_top_left=»» border_radius_top_right=»» border_radius_bottom_right=»» border_radius_bottom_left=»» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=» 5%» margin_right=»» margin_bottom=»5%» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»1.5rem» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]

Necesitarás crear tu propia página web tanto si quieres empezar un blog para convertirlo en un negocio online como si prefieres generar ingresos pasivos a través de la afiliación.

Si quieres evitarte las limitaciones y quieres parecer profesional con tu proyecto web, evita las plataformas gratuitas como WordPress.com o Blogger.

Hay que diferenciar entre wordpress. com y wordpress.org.

Este último es un sistema de gestión de contenidos (CMS) que puedes instalar gratis en tu propio hosting.

VENTAJAS

-Gratuito.

-Fácil de usar.

-Gran comunidad (plugins, widget, plantillas…).

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Plantillas» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»80px» padding_right=»» padding_bottom=»70px» padding_left=»» link_color=»» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»#ffffff» gradient_end_color=»#ffffff» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»#ffffff» background_image=»» skip_lazy_load=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»40px» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»true» first=»true» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»2%» spacing_left=»2%»][fusion_imageframe image_id=»1422|full» max_width=»» sticky_max_width=»» skip_lazy_load=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»20px» align_medium=»none» align_small=»none» align=»center» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://robymenor.com/wp-content/uploads/2021/09/wordpress-1007077_1920.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Blog» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»#ffffff» background_image=»https://robymenor.com/wp-content/uploads/2021/05/314.jpg» skip_lazy_load=»» background_position=»center center» background_repeat=»repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» background_image_id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ spacing_left_medium=»» spacing_right_medium=»» spacing_left_small=»» spacing_right_small=»» spacing_left=»15%» spacing_right=»15%» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» border_radius_top_left=»» border_radius_top_right=»» border_radius_bottom_right=»» border_radius_bottom_left=»» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» font_size=»1.5rem» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» line_height=»» letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Es de lejos la alternativa más popular y la plataforma con más flexibilidad y prestaciones.

Osea que además de wordpress necesitas comprar un dominio (loquesea.com) y contratar un servicio de hosting (un lugar donde almacenar tu web).

Estos son los recursos que necesitas para empezar:

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»hosting» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»80px» padding_right=»» padding_bottom=»70px» padding_left=»» link_color=»» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»#e3f3f4″ gradient_end_color=»#eaf2f7″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»rgba(221,251,255,0.86)» background_image=»» skip_lazy_load=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_2″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»40px» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»false» first=»true» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»2%» spacing_left=»2%»][fusion_imageframe image_id=»1421|full» max_width=»» sticky_max_width=»» skip_lazy_load=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://robymenor.com/wp-content/uploads/2021/09/cloud-5469737_1280.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»0px» padding_bottom=»0px» padding_left=»0px» margin_top=»3%» margin_bottom=»40px» animation_type=»» animation_direction=»left» animation_speed=»0.1″ animation_offset=»» last=»true» first=»false» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» spacing_right=»2%»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»20px» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»#1d2028″ animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Recursos para ALOJAR tu página web o blog

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»texto hosting» type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»#ffffff» background_image=»https://robymenor.com/wp-content/uploads/2021/05/314.jpg» skip_lazy_load=»» background_position=»center center» background_repeat=»repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» background_image_id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ spacing_left_medium=»» spacing_right_medium=»» spacing_left_small=»» spacing_right_small=»» spacing_left=»15%» spacing_right=»15%» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» border_radius_top_left=»» border_radius_top_right=»» border_radius_bottom_right=»» border_radius_bottom_left=»» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»1.5rem» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» logics=»»]

Hosting (El trastero donde guardar tu web)

Hostinger Puedes encontrar múltiples hosting,  de todos los que he probado, estos son los que recomiendo, Otro hosting que recomiendo por su soporte y atención al cliente es Webempresa.

Esto es bastante importante, ya que cuando hay problemas, es lo que marca la diferencia entre un hosting y otro, a parte del precio.

Es el caso de webempresa los responsables contestan bastante rápido y la mayoría de las veces te solucionan el problema en un periquete.

Dominio

Namecheap: Si necesitas registrar un dominio, este registrador es ideal para principiantes, es barato y su sistema es muy sencillo de utilizar.

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Para cada proyecto…su plantilla

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Para financiar tu web puedes trabajar con afiliados o contenidos de otras marcas

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Marketing de afiliados

Estas algunas de las herramientas gratuitas para poder monetizar tu web, son necesarias para saber que busca la gente en internet y crear contenidos que interesen.

• Planificador de Palabras Clave de Google: Una herramienta gratuita de Google que te muestra cuantas personas buscan una determinada palabra o frase; de esta forma puedes valorar el tráfico potencial de tus proyectos.

• Amazon Afiliados:  Existen muchas plataformas de afiliación, pero mi favorita por su capacidad de generar ingresos es, sin duda, Amazon. Gracias a ella podrás ganar dinero recomendando productos de Amazon a los lectores de tu web.

• Adsense: La plataforma de anuncios de Google es una buena forma de complementar tus ingresos a través de la afiliación. Dándote de alta podrás mostrar anuncios en tu página web y ganar dinero cada vez que los lectores hagan clic en ellos.

Herramientas de pago

• Ahrefs: si quieres llevar tu investigación de palabras clave y enlaces a otro nivel, Ahrefs es buena herramienta.

• SEMrush: Una herramienta precisa identificando las palabras clave, competidores y contenidos que generen tráfico hacia una página web. Pero como la anterior, tiene un precio que si empiezas en esto puede resultar caro.

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COPYWRITING

¿POR QUÉ ES TAN IMPORTANTE LA INVESTIGACIÓN Y POR QUÉ ES LA CLAVE DEL COPYWRITING Y LA REDACCIÓN?

¿Te gustan las películas y libros de investigación?

Sherlock Holmes, Seven, True Detective… Si es así, estás de suerte. Este bloque va a estar completamente dedicado a la investigación. Ya sabes que sin información NO se pueden construir textos de calidad. Que quede muy claro que tienes que ser un gran detective del copywriting y de la redacción si quieres triunfar. Si no hay investigación no hay información y escribir sin informarte tiene un nombre: inventar. Si no investigas pierdes más tiempo, eres menos útil y productivo y tu nivel de conversión será mínimo. Si aún no estás seguro de que investigar es lo más importante voy a darte 4 motivos para que cambies de idea. 1. Vendes a personas la oportunidad de mejorar, y no productos y servicios No importa tanto lo que vendes, sino a quién se lo vendes. La gente no compra un producto o un servicio por sus características, lo compran porque quieren conseguir una mejor versión de ellos mismos. Compran una transformación de pasar de A B. Normalmente A es una situación dolorosa o incómoda y B es una situación buena, llena de beneficios, felicidad o dinero. Imagina que tenemos que vender una cera para el pelo. No debemos marear al cliente con características absurdas que no le interesan como componentes raros, material con el que está fabricado el envase, etc

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